Andreas Martin-Löf has never been precious about keeping his homes private. He acknowledges that the act of showing and sharing them, in both reality and media, social or otherwise, is a powerful tool for bringing opportunities to his door. A picture of Aspvik, his extremely photogenic plywood and marble summerhouse, was one of Insta- gram’s most-shared images in 2018. “I have an inner life that is disconnected from the images, so I’ve never minded being public about my private spaces,” he explains. “That said, I don’t like the idea of my homes being show homes quite so much. They are personal. When I entertain, I like people to enjoy being together in each other’s company, and not spend time talking about the apartment design.”